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Year 2023 opens in fall

03/04/2023

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Breaks in strength at the start of 2023

The drop expected by everyone in 2023 is felt right at the beginning of the year: by the end of February, 787 agricultural tractors were registered, a much lower number than the 1219 registered at the end of the same month last year. The month of January had already shown a drop of more than 20%, but this increased considerably in the second month. The high cost of agricultural raw materials – in Portugal it was even higher than the European Union average in 2022 – combined with the high price of fertilizers and feed, as well as the increase in energy prices, have conditioned the market and left farmers facing a scenario of uncertainty about the future. The need for support at government level is, therefore, increasingly urgent for companies in the agricultural sector to be able to revitalize it over the course of this year.

Measures such as “support for the modernization of the means of production: more efficient and sustainable agricultural mechanization, as well as strong incentives for agriculture 4.0 and all production support and monitoring systems” or another that involves “resuming the incentive program to the scrapping of old tractors and the increase in the amount eligible for investment in agricultural machinery and equipment” were some of those pointed out by specialists in the 135th edition of Abolsamia as being priorities for the Government.

Note: We have excluded ATVs and UTVs approved under the T category and Telehandlers. | Origin: IMT / Source: ACAP

Brands
Year opens in Solis is back in force in 2023: at the end of February, it registered 203 tractors (219 in February 2022) and shot up its market share to 25.79%, even though only two months had passed, when 2022 had ended with 12.24%. In second place is Kubota, but the gap is clear: 79 tractors registered against 134 at the same time in 2022 and a share of 10.04%. Among the remaining top five – all with declines in relation to the same period last year and with a market share of less than 10% -, the sharp declines of John Deere – 37 tractors registered against 95 in 2022 – and New Holland, which even won the year, but registered 62 tractors when, in February 2022, it registered 145. Extending the analysis to the top ten, only LS registered more in the first two months compared to last year and Farmtrac registered one less (36/37).

Units sold by power segment
Analyzing the most sold power segments, there is an inversion in these first two months of 2023, provided by Solis: after having been predominant during almost the entire year of 2022, the 51-120hp range (294 tractors) is now surpassed by the <50hp (418) – 53.1% of those registered - a situation that could be reversed again if the Government moves towards a new policy of Renewal of the Agricultural Tractor Park, one of the measures requested by the farmers. In the higher power segments, 121-200hp stands at 6.6% and John Deere leads the records, while >200hp reaches 2.9% and reaches an average of 11.5 tractors in two months , when the average for the whole of 2022 was 7.5.


Top selling brands and models, sorted by power segments

According to data from the Mobility and Transport Institute (IMT), between January and February 2023, it was Solis that registered the most tractors and had the best-selling model: the Solis 26 9+9 Stage V, with 85 units sold ( at the end of this February, this model represents 41.87% of the total Solis models), accounting for 23 more units than the... Solis 26 4WD Stage V (most registered model of 2022) and 59 more than the Farmtrac 26 4WD , the third most registered model at the end of February. As for the leading brands in the different power ranges, Solis came into force in the sub-50hp range, with 185 new tractors registered, 145 more than Kubota. In the 51-120hp range, Deutz-Fahr dethroned New Holland, winning in the final sprint: 51 registered against 50. As for the higher powers, John Deere leads in the 121-200hp, with 18 registered, 11 more than Valtra but the Finnish brand redeems itself in the >200hp category, with 11 tractors registered, 7 more than Fendt.


Trailor registration
Data for Jan/February 2023 were not available.

Linhai leader in ATV and Polaris makes leap in UTV
In an analysis of the ATV (All-Terrain Vehicles) and UTV (Multi-Task Utility Vehicles) sales market in the first two months of the year, Linhai maintains the ATV sales leadership, with 61 vehicles registered, despite registering a sharp drop ( -45.05%) compared to the same period last year. It was CF Moto who, in this way, reduced distances, which registered 55 ATVs, growing in relation to the 49 registered in February 2022. In UTVs, the scenario is already different: after a fierce dispute between CF Moto and BRP throughout 2022, the first two months of 2023 see Polaris 'shoot' into the lead, with 27 vehicles registered, two more than BRP and five more than CF Moto. Note the drop in ATVs compared to February 2022 – thus confirming the numbers that had been registered since August last year – and the leap in growth in UTV registrations: 92.73%.

Drop in Spain reaches 19.75%
The Ministry of Agriculture, Fisheries and Food of Spain released data on tractors registered at the end of February and the drop is similar to that registered in Portugal in January: 1158 units were registered, 285 less (-19.75%) than the 1443 tractors registered at the end of February 2022.

Even so, the trend for the coming months is for a drop, “taking into account the fact that the month of February recorded a drop of 28.68%, with 557 units enrolled.” According to the Spanish magazine Profesional Agro, “the data for automotive machinery are not good either, with a drop of 12.19% and it is towed or suspended machinery that manages to bring the set of machines to close the month above the previous year”.

Market in Italy also slows down

The Italian Federation of Agricultural Machinery Builders (Federunacoma) released the results for the first two months of 2023 and the result is also negative compared to the same period of 2022, although not reaching the numbers of Spain or Portugal. In Italy, the market decreased by 3% in January/February - in total for 2022 it had fallen by 17.3% -, with 3,223 units registered.

Even so, Alessandro Malavolti, president of Federunacoma, does not consider the scenario serious. "Although manufacturers continue to report delays in deliveries, the general scenario of the tractor market continues to be favorable, both due to the cooling of prices and the greater capacity of companies to manage the variables related to supplying customers", he said, at a press conference at Agriumbria, a fair dedicated to agriculture, food and livestock, which took place between March 31st and April 2nd, in Perugia.


European Agricultural Machinery Association (CEMA) Business Barometer
February 2023 - Business climate maintains upward trend

The general business climate index for the agricultural machinery industry in Europe maintained its significant upward trend after the decline seen at the start of the invasion of Ukraine. In February, the index rose from 30 to 36 points (on a scale of -100 to +100). Since a slowdown in demand is not foreseeable in the short term, and which has been showing at high levels, there is finally a considerable relief in the response capacity of suppliers. Bottlenecks in production chains continue to challenge the industry and the volume of orders currently corresponds to a production period of 6.9 months, which is a new record in this survey.

However, the amount of undelivered orders also reached its maximum. Manufacturers are increasingly able to fill orders, which increases current turnover and expected turnover.

 

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